Refreshing the brand
A college is made up of more than its desks, textbooks and stinky lockers. In the end, it’s about its students.
Creature refreshed Scots College’s brand identity through fresh imagery and modern design work. We captured the boys in real moments and put these images into school advertisements, brochures, magazines, stationery and signage. This reinvigorated the school’s look and reinforced the brand message that Scots College students have friendships and experiences that last forever.