Johnny Tripe and family approached us to create a brand and visual identity for their fruit growing business. The Tripe’s are passionate about their produce and in-season-ness of it - borne from childhood memories, picking fresh from the tree.

The Creatures worked on positioning, naming, and a visual identity all of which reflect the simplicity and nostalgia of picking and eating fruit, straight from the tree. So far the identity has been applied to an on fruit sticker, packing and business cards. To taste the goods in Wellington head down to Moore Wilsons. Good Boy pears are right by the front door.