Johnny Tripe and family approached us to create a brand and visual identity for their fruit-growing business. The Tripes are passionate about their produce and the in-season-ness of it – born from childhood memories, picking fresh from the tree.

The Creatures worked on positioning, naming and a visual identity, all of which reflect the simplicity and nostalgia of picking and eating fruit, straight from the tree. So far the identity has been applied to an on-fruit sticker, packaging and business cards. To taste the goods in Wellington head down to Moore Wilson.