Getting heard at the ‘top table’ with regard to law, policy and societal change for the disabled community.

We needed to encourage the disabled community and their stakeholders to adopt a new frame of mind towards engaging and interacting with each other. We developed the rallying cry ‘a whole new attitude’ to lead this change. Loose, hand drawn typography and illustration celebrates the community’s perceived imperfections, perfectly. The creation of an internal community piece ‘kaituitui (the woven threads of a community coming together) helped build trust and conversation. An extension of the main brand, this identity is comprised of a series of patterns that express the variety of conversations in a quilt-like formation.