Disabled Persons Assembly New Zealand
A whole new attitude
Getting heard at the ‘top table’ with regard to law, policy and societal change for the disabled community.
We needed to encourage the disabled community and their stakeholders to adopt a new frame of mind in engaging and interacting with each other. We developed the rallying cry ‘a whole new attitude’ to lead this change. Loose, hand-drawn typography and illustration celebrate the community’s perceived imperfections, perfectly. The creation of an internal community piece ‘kaituitui, (the woven threads of a community coming together) helped to build trust and conversation. An extension of the main brand, this identity comprises a series of patterns that express the variety of conversations in a quilt-like formation.