Arty Bees, in business for more than 20 years, is now an icon in Wellington. A pre-loved book store, it caters for a wide range of literary tastes – from fine arts to sci-fi.

We started working with Arty Bees more than six years ago, starting with a brand refresh. The original visual identity was dusted off, redrawn and energised. We interviewed staff and completed a brand audit – and the resulting report highlighted areas for change, namely the transition from two retail stores to one. Creature continues to work with the team, designing the collateral and promotional material that made Arty Bees the Capital Times’ ‘People’s Choice’ for a pre-loved read in 2010.