Reshaping how people see teachers
Inspiring teaching stems from inspired teachers.
We celebrated this idea in a rebrand for The Education Council that left the logotype unchanged, but added a rich base of colours, bold new geometric shapes, a unique graphic typeface and human focused photography and illustration. The end result is a new identity system for this professional body filled with colour and energy.
Through this rebranding, The Education Council is looking to:
- Position teaching as an admired profession that’s held in high regard by the people of New Zealand;
- Help make teaching the first choice in career for well-qualified, socially aware individuals;
- Position The Education Council as a respected, empowering organisation that encourages leadership and excellence in the teaching profession; and
- Lift the perception of The Education Council to one of a modern day organisation that mirrors the 21st century learning environment and where digital is the cornerstone of everything.