RD is one of New Zealand’s most successful and experienced retail design companies. 

They asked Creature to develop a new visual identity that would position them as the experts in a fast-changing retail world.

We developed a confident and contemporary visual identity system to unite the many aspects of RD’s business and capture the company’s deep interest in people and attention to detail. We also shortened their name to how they were best known and added a powerful description to reflect their market leading position.