Scots is an amazing school and offers so much to it’s boys. Our idea was to create a campaign that would appeal to parents and boys alike. The intermediate years are important – they are often the foundation for future success. For the boys we wanted to show high energy and fun, and for the parents we wanted the message to be about realising potential. A real benefit of the College. Campaign elements included billboards, bus shelters and a web component. The campaign generated a 20% increase in enrolments.