2016 marks Scots College's centennial year. To celebrate the College’s heritage and to raise awareness around the Centenary, a highly visual campaign was developed that profiled a variety of ‘Great Scots Old Boys’ from a diverse range of careers.
Striking portraiture by Russel Kleyn pushed the boundaries of regular education advertising whilst maintaining the integrity of the brand. Large billboards and adshels placed in key locations throughout Wellington create a highly visible and effective campaign reaching their target audience.
