New Zealand Bloodstock’s sales events at Karaka draw on a crowd from around the country and around the world. Wanting to expand the event, NZ Bloodstock needed its print and digital advertising to go further.

Aligning to its position as a luxury brand and exporter – our collateral needed to talk to New Zealanders involved in any aspect of equestrian interests; breeders and trainers, syndicates, horse enthusiasts and tourists to the region. While the international visitors attending the sale are definitely in town to buy horses – they are also open to the richer experience of exploring Auckland and New Zealand during their stay.