Emmy award winning production studio, Krafthaus, approached us to brand their upcoming interactive made-for-web TV series RoadTrip.

RoadTrip is a multi-episode show that follows Beni and Sarah across NZ as they relocate a car from North to South … along the way they encounter all sorts of people (who’ve been nominated as local heroes or characters) and interview them for Sarah’s blog. The lead characters have been immortalised as nodding dashboard figurines. The figurines were then photographed and used in the shows credits, press and digital advertising. You may have seen them all over Stuff where the show aired.