Executive Appointments is in the business of executive recruitment; no surprises there. With a strong pedigree and solid reputation, business was good, but Grant and Guy felt they were getting lost in the crowd and were hungry for change.
The Ichor offering is targeted, far reaching and very considered. The team works with some of New Zealand’s top businesses and business leaders. Positioning, naming and the eventual design of an appropriate visual signature had to be spot on. Ichor (the new name) is by definition the blood of the gods. The colour palette – royal blue, navy and skin – is conservative but approachable. Team photography is convincing. The detailing and production of collateral are delightful. The Ichor team has a new suit that will step them out of the crowd and a suit to be proud of.
