HighLight Carnival of Lights
The Hutt City Council events team came to us wanting a new identity for their new-ish light carnival - Highlight. More than just light installations, the 4 day carnival has live music, street theatre as well as a broad food & beverage offering.
While their first year had some expected pain points due to the large numbers of attendees, the event aligned with the council’s vision of invigorating Hutt City with inspiring, interactive and inclusive events for their residents. They were now looking for an identity that would carry the event for the next 4-5 years, and brand collateral that would signal the international calibre of their event. It was important that the new brand beautifully balanced the highly creative and interactive installations with a real ‘Hutt’ community spirit. They had settled on a creative theme of ‘wild things’ that would drive both the design of the light installations and influence a promotional campaign for year 2. They also required a design system and guidelines to assist their internal design team producing additional elements pre and post event.