A Wellington based start-up fashion label needed a brand to promote its new business and market its flagship product. Gatoure.

Gatoure is a fashion accessory. Available in a variety of fabrics and textures it turns an ordinary shoe into glamour. Creature designed a distinctively handmade visual signature – referencing parlour high-jinks of decadent times gone by. The tone of voice reflects a Victorian England meets Asian street feel. This was then extended to packaging via hand-pulled, screen-printed boxes beautifully finished with a satin buckle and bow. Quirky and brave like those who wear this stylish product.