FRINGE FESTIVAL 2014
Need more Fringe!
We brought our own obsessive nature to honour and amplify the cult following of this much loved Wellington festival.
With brand promotion and marketing heavy on cult theme references and imagery, the website needed to focus on presenting the individual shows within the festival. An upgraded skin and some IA modification built on user learnings from the previous year. Befitting an arts project – design and build partners needed to commit and work collaboratively to achieve the highest impact, user-savvy site on a small resource footprint. Each year the Fringe website is redesigned.