The Movember Foundation has an admirable goal – to help men live happier, healthier, longer lives. With New Zealand ranking among the worst in the world for our levels of teen suicide it felt important that campaigns reached women and young children and encouraged early conversations.
A fleeting thought from our Creative Director, about how to get women involved, became a fully-fledged campaign to mobilise Creature and our networks in support of men’s health. Appropriating one of social media’s favourite hashtags, FOMO became FAUX-MO, a campaign centered on a shared sense of collective fun aligned with social consciousness.
