Chorus Sun Tzu
What would Sun Tzu do?
Our brief was to create an energetic internal engagement campaign to rally the troops. We developed creative using the Chinese warrior Sun Tzu and his Art of War philosophy.
Sun Tzu’s teaching was that strategy is as important as tactics and one will not work without the other. We reminded the team to ask themselves “What would Sun Tzu do?”
We created an identity and rolled out motivating posters, t-shirts, mugs and digital materials.