‘Gigatown’ was an online and real-world competition developed by Chorus to help educate and inspire New Zealanders about the possibilities of a country connected with Ultra Fast Broadband (UFB).

We were involved in the Gigatown brand identity development and creation of some campaign collateral. We were also asked to create an internal engagement campaign – to make sure everyone understood the overarching campaign purpose therefore becoming informed spokespeople. Collateral included sticker sheets (for the kids), drink bottles, lollie packs and office bunting.