CablePrice’s executive management team wanted the business to get on board to deliver 360˚ service to customers. We created a package called Traction 360˚.

Galvanising principles and messages went up around offices, workshops and tearooms (called Traction stations) nationally and we’re rolling out fresh engagement collateral. The programme has introduced fresh energy, is breaking down silos and has instilled more collaborative and proactive behaviour company-wide.