Blind Citizens NZ Social Campaign
Seeing the world in different ways
Blind Citizens NZ is an advocacy organisation working towards New Zealand becoming a fully inclusive society, where blind, deafblind and vision impaired people can lead rich, full and independent lives with confidence and dignity.
We helped the organisation develop a social awareness campaign to educate more people about the issues faced by the blind community. The campaign identifies six areas where blind people face challenges. It’s a great example of using a very different perspective to gain powerful empathy.
- Increase awareness of accessibility issues;
- Get more people talking;
- Advocate for change at local and central government levels; and
- Be seen as a champion for accessibility.