She was heading to the United States and wanted a polished result that she would engage record and management companies. The album has a sense of wandering, melancholic and lonesome themes are expressed on stripped back tracks with Jess’s songbird voice as the hero. This album is represented by one clear conceptual image used on the album cover, promotional material and business card. The approach is honest to the artist but gives her the opportunity to connect with new audiences in the US who are used to a highly polished approach from their country/folk artists.