Booksellers New Zealand wanted to reinvigorate and maximise its organisational relevance and promote its services to members: ultimately helping member retailers to sell more books.
The brand overhaul included a refinement of the existing core mark and the creation of a standardised framework for the design of marketing collateral. Booksellers’ revitalised brand helps place information at the fingertips of members and reinforces its trusted leadership role for members and book lovers alike.
