The Naked Harvest farm in the Kawhatau Valley is owned and run by the Rainey family. We’ve been working with them to bring an exciting new purple asparagus product to market.

We created a name and visual identity for the new brand to position this new asparagus as something that’s best eaten raw: a pop of colour on a plate, a spear of texture in a salad. A launch kit, website and social media assets followed.

Naked Harvest have already received great feedback. With the brand now established and interest in their new asparagus building, they can confidently prepare for next year’s harvest.