Massey’s College of Creative Arts wanted its second publication X to connect its graduating students to the outside world. Stories range from entrepreneurial start-ups to students taking their first steps into the New Zealand business community and government agencies. 

These stories and related imagery help promote the student’s current work, but in a deeper way - sharing how they take their experience at Massey into their careers as creators and design thinkers. The college was keen on a print piece for this communication. The coffee table magazine is distributed to New Zealand business and government. It also works well as a successful leave behind on international visits.