‘Go to the street and get our festival out there and recognised’ was the brief. So we did just that. 

We created an identity and flexible design system that captured the variety of installations curated for the festival.

Our hero optical illusion graphic seemed to move on static advertising and promotional collateral. Viewers literally saw double in bus shelters with our lenticular adshells .  

The campaign truly created a stir. If you were in Wellington during August 2015 you couldn’t have missed the 80,000 visitors walking the waterfront and laneways of the capital - a 30% increase from 2014.