An enquiring mind.

Amanda is a trained journalist who has worked at the top in advertising and brand design for 25 years.

She is responsible for naming, positioning and creating the communication templates and tone of voice for some of Australasia’s best-known brands – including AMI Insurance, Te Ara Encyclopedia of New Zealand, RightHouse, Southern Cross Healthcare, HotChilly air conditioning, Local Government New Zealand rebrand, Phil&Teds baby gear, RealMe, Obo hockey gear, Craggy Range wines, Big Bad Wolf Gourmet Charcuterie and Woolchemy NZ.