An enquiring mind.

Amanda is a trained journalist who has worked at the top in advertising and brand design for 25 years.

She is responsible for naming, positioning and creating the communication templates and tone of voice for some of Australasia’s best known brands – including AMI Insurance, Te Ara Online Encyclopedia, RightHouse, Southern Cross Health Care, HotChilly Air Conditioning, LGNZ rebrand, Phil&Teds baby gear, RealMe, Obo hockey gear, Craggy Range Wines, Big Bad Wolf Gourmet Charcuterie and Woolchemy New Zealand.